On the House

The You've Always Belonged hero poster image, Chantal Regnault: Modavia LaBeija, Octavia Saint Lauren, and Carmen Xtravaganza, House of LaBeija Ball (Copyright © Chantal Regnault, 1989) was chosen to show that QTBIPOC folk have existed throughout history, in this case specifically by celebrating their establishment of the ballroom scene. I was also inspired by the fact that historically, queer design has featured humanist typefaces, often actually handwritten. I picked Salo Bold, a serif chock full of bold personality, as the campaign's display typeface to pay homage to that. In ballroom culture, there are "houses", where a pioneering "house mother" opens her home to accept folks who have been otherwise exiled by their blood-families. These folks then become part of the house/found family and use their house name. "The House of Labeija", of pioneering mother Crystal LaBeija, is featured in the campaign's main image. I referenced this concept in my design through the small white house inside the "O" in "Belonged".