You've Always Belonged
You've Always Belonged
You've Always Belonged
You've Always Belonged
You've Always Belonged
You've Always Belonged is an imagined campaign project, spanning print, digital, and environmental mediums. It holds space for and aims to educate BIPOC Queer youth all around the world who have known what it’s like to feel isolated in their intersectional identities by seeking to highlight Queer & Trans BIPOC (QTBIPOC) history and remind folks that there are spaces where they belong, in all their BIPOC queer joy, and that there always have been.
Photo/Content Sources:
It's Nice That
Chantal Regnault
Google Arts & Culture: Ballroom History
Van Vogue Jam: Vogue History
YEAR
Fall 2024
SCOPE
Art Direction, Publication, Web, Print Collateral, Merch, EGD
On the House
The You've Always Belonged hero poster image, Chantal Regnault: Modavia LaBeija, Octavia Saint Lauren, and Carmen Xtravaganza, House of LaBeija Ball (Copyright © Chantal Regnault, 1989) was chosen to show that QTBIPOC folk have existed throughout history, in this case specifically by celebrating their establishment of the ballroom scene. I was also inspired by the fact that historically, queer design has featured humanist typefaces, often actually handwritten. I picked Salo Bold, a serif chock full of bold personality, as the campaign's display typeface to pay homage to that. In ballroom culture, there are "houses", where a pioneering "house mother" opens her home to accept folks who have been otherwise exiled by their blood-families. These folks then become part of the house/found family and use their house name. "The House of Labeija", of pioneering mother Crystal LaBeija, is featured in the campaign's main image. I referenced this concept in my design through the small white house inside the "O" in "Belonged".
On the House
The You've Always Belonged hero poster image, Chantal Regnault: Modavia LaBeija, Octavia Saint Lauren, and Carmen Xtravaganza, House of LaBeija Ball (Copyright © Chantal Regnault, 1989) was chosen to show that QTBIPOC folk have existed throughout history, in this case specifically by celebrating their establishment of the ballroom scene. I was also inspired by the fact that historically, queer design has featured humanist typefaces, often actually handwritten. I picked Salo Bold, a serif chock full of bold personality, as the campaign's display typeface to pay homage to that. In ballroom culture, there are "houses", where a pioneering "house mother" opens her home to accept folks who have been otherwise exiled by their blood-families. These folks then become part of the house/found family and use their house name. "The House of Labeija", of pioneering mother Crystal LaBeija, is featured in the campaign's main image. I referenced this concept in my design through the small white house inside the "O" in "Belonged".
On the House
The You've Always Belonged hero poster image, Chantal Regnault: Modavia LaBeija, Octavia Saint Lauren, and Carmen Xtravaganza, House of LaBeija Ball (Copyright © Chantal Regnault, 1989) was chosen to show that QTBIPOC folk have existed throughout history, in this case specifically by celebrating their establishment of the ballroom scene. I was also inspired by the fact that historically, queer design has featured humanist typefaces, often actually handwritten. I picked Salo Bold, a serif chock full of bold personality, as the campaign's display typeface to pay homage to that. In ballroom culture, there are "houses", where a pioneering "house mother" opens her home to accept folks who have been otherwise exiled by their blood-families. These folks then become part of the house/found family and use their house name. "The House of Labeija", of pioneering mother Crystal LaBeija, is featured in the campaign's main image. I referenced this concept in my design through the small white house inside the "O" in "Belonged".
On the House
The You've Always Belonged hero poster image, Chantal Regnault: Modavia LaBeija, Octavia Saint Lauren, and Carmen Xtravaganza, House of LaBeija Ball (Copyright © Chantal Regnault, 1989) was chosen to show that QTBIPOC folk have existed throughout history, in this case specifically by celebrating their establishment of the ballroom scene. I was also inspired by the fact that historically, queer design has featured humanist typefaces, often actually handwritten. I picked Salo Bold, a serif chock full of bold personality, as the campaign's display typeface to pay homage to that. In ballroom culture, there are "houses", where a pioneering "house mother" opens her home to accept folks who have been otherwise exiled by their blood-families. These folks then become part of the house/found family and use their house name. "The House of Labeija", of pioneering mother Crystal LaBeija, is featured in the campaign's main image. I referenced this concept in my design through the small white house inside the "O" in "Belonged".
On the House
The You've Always Belonged hero poster image, Chantal Regnault: Modavia LaBeija, Octavia Saint Lauren, and Carmen Xtravaganza, House of LaBeija Ball (Copyright © Chantal Regnault, 1989) was chosen to show that QTBIPOC folk have existed throughout history, in this case specifically by celebrating their establishment of the ballroom scene. I was also inspired by the fact that historically, queer design has featured humanist typefaces, often actually handwritten. I picked Salo Bold, a serif chock full of bold personality, as the campaign's display typeface to pay homage to that. In ballroom culture, there are "houses", where a pioneering "house mother" opens her home to accept folks who have been otherwise exiled by their blood-families. These folks then become part of the house/found family and use their house name. "The House of Labeija", of pioneering mother Crystal LaBeija, is featured in the campaign's main image. I referenced this concept in my design through the small white house inside the "O" in "Belonged".
Issue 01: Ballroom
The You've Always Belonged campaign was inspired by, and widely center ballroom. This magazine was designed to celebrate the history and origins of ballroom, highlight the scene's Black and Brown pioneers, and look towards the future of the community. As part of the campaign, there is an idea future issues of the series highlighting many more niche intersectional communities. View the full issue.
Issue 01: Ballroom
The You've Always Belonged campaign was inspired by, and widely center ballroom. This magazine was designed to celebrate the history and origins of ballroom, highlight the scene's Black and Brown pioneers, and look towards the future of the community. As part of the campaign, there is an idea future issues of the series highlighting many more niche intersectional communities. View the full issue.
Issue 01: Ballroom
The You've Always Belonged campaign was inspired by, and widely center ballroom. This magazine was designed to celebrate the history and origins of ballroom, highlight the scene's Black and Brown pioneers, and look towards the future of the community. As part of the campaign, there is an idea future issues of the series highlighting many more niche intersectional communities. View the full issue.
Issue 01: Ballroom
The You've Always Belonged campaign was inspired by, and widely center ballroom. This magazine was designed to celebrate the history and origins of ballroom, highlight the scene's Black and Brown pioneers, and look towards the future of the community. As part of the campaign, there is an idea future issues of the series highlighting many more niche intersectional communities. View the full issue.
Issue 01: Ballroom
The You've Always Belonged campaign was inspired by, and widely center ballroom. This magazine was designed to celebrate the history and origins of ballroom, highlight the scene's Black and Brown pioneers, and look towards the future of the community. As part of the campaign, there is an idea future issues of the series highlighting many more niche intersectional communities. View the full issue.
Previous Project:
Next Project: