McNay Museum of Art Rebrand

The McNay is San Antonio’s first modern art museum, founded in the home of Marion Koogler McNay, built by community, and open to every kind of art appreciator. It’s a space to connect with creativity on your own terms, and invites you to see, feel, and experience art in ways that are personal, meaningful, and rooted in the spirit of San Antonio.

This rebrand balances legacy and liveliness, reflecting the McNay’s roots while celebrating art as something personal, playful, and open to all. Here at the McNay, everyone belongs.

Photo/Content Sources:

mcnayart.org

This rebrand balances legacy and liveliness, reflecting the McNay’s roots while celebrating art as something personal, playful, and open to all. Here at the McNay, everyone belongs.

Photo/Content Sources:

mcnayart.org

YEAR

Spring 2025

DISCIPLINES

Art Direction, Publication, Web, Print Collateral, Merch, EGD

TEAM

Research

Meagan Walters, Madalyn Lee, Nilmarie Gonzalez-ugarte, Harshini Kaparaju, Benjamin Belcher, Alexis Hernandez

Copywriting

Meagan Walters, Harshini Kaparaju

Branding

Meagan Walters, Madalyn Lee, Nilmarie Gonzalez-ugarte, Harshini Kaparaju

Art Direction

Meagan Walters, Madalyn Lee, Harshini Kaparaju, Nilmarie Gonzalez-ugarte

The McNay is San Antonio’s original modern art museum—founded in a home, built by community,
and open to every kind of art appreciator. The McNay is a space to connect with creativity   on your own terms—one that invites you to see,   feel, and explore art in ways that are personal, meaningful,
and rooted in the spirit of San Antonio.

The McNay is San Antonio’s original modern art museum—founded in a home, built by community, and open to every kind of art appreciator. The McNay is a space to connect with creativity   on your own terms—one that invites you to see,   feel, and explore art in ways that are personal, meaningful, and rooted in the spirit of San Antonio.

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